The site design is very minimalist and muted, why is it not more 'artsy'?

As many a great artist knows, its all about the 'white' space.  The visual appearance of StoryBookIllustrators.com was intentionally designed to allow the illustrations be the focus and feature of the site.  We've incorporated a subtle design with appropriate and minimal hints of creativity or reference to the industry.  We hope our good work allows our artists to shine, while giving viewers a simple, yet enhanced, viewing experience.